This is why it’s worth learning about advertising


A lot of people are asking what Apple’s target market is, and how they’re going to sell this iPad. These people are all stupid. Apple has told us exactly how they’re going to sell it.


Our most advanced technology in a magical and revolutionary device at an unbelievable price.

Bam! That’s their selling point! Somebody gets paid lots of money to write that sentence, and they earn it all, because that sentence will sell several billion of these things.

Geeks are getting pissed off because this isn’t a real computer/doesn’t run OS X/doesn’t have XYZ/is a glorified iPod touch. This is because geeks know nothing about advertising, which is another way of saying they don’t know how people work. Admen get paid to understand the entire planet and to synthesize it all into a sentence. So when you look at Apple’s advertising, you know that this isn’t just empty speech. Apple has figured out what the entire world wants and it is magic and revolution. That’s how they’re selling it. They figure the only people who won’t want an iPad are people who don’t like magic.

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All moved in (again)


A little while ago I decided to move my blog from my home linux server to a Rackspace cloud server so that my frequent meddling with my home server wouldn’t keep bringing my site down.

But today I decided that the easy-peasiest way for me to host this site would be to go full circle and move it back to with a custom domain.

For anyone who’s considering moving a self-hosted wordpress blog back to, the process is pretty simple.

Create a new blog on, then use the import/export functionality to dump all the stories out of your old blog and import them into the new one. It’ll even bring across the pictures you uploaded and store them in your new storage space.

Then once you’ve got it looking right, click “Upgrades” and select to map your domain. You’ll need to have access to the DNS settings of your domain so you can point the nameservers to, but it’s a relatively simple process and there’s a stack of howtos available.

Now all I have to do is figure out what to do with my Wiki.