This is why it’s worth learning about advertising

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A lot of people are asking what Apple’s target market is, and how they’re going to sell this iPad. These people are all stupid. Apple has told us exactly how they’re going to sell it.

From Apple.com:

Our most advanced technology in a magical and revolutionary device at an unbelievable price.

Bam! That’s their selling point! Somebody gets paid lots of money to write that sentence, and they earn it all, because that sentence will sell several billion of these things.

Geeks are getting pissed off because this isn’t a real computer/doesn’t run OS X/doesn’t have XYZ/is a glorified iPod touch. This is because geeks know nothing about advertising, which is another way of saying they don’t know how people work. Admen get paid to understand the entire planet and to synthesize it all into a sentence. So when you look at Apple’s advertising, you know that this isn’t just empty speech. Apple has figured out what the entire world wants and it is magic and revolution. That’s how they’re selling it. They figure the only people who won’t want an iPad are people who don’t like magic.

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