Airvideo on Ubuntu the even easier way

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For those of you who don’t know what Airvideo is, it’s a little piece of software which runs on a server in your home and allows you to watch videos on your iPod Touch, iPhone or iPad both in your home via WiFi and when you’re out and about on a 3G network. It transcodes video (including MKV) into something your iDevice can play, then streams it out at the ideal bit rate for the available bandwidth. The server software is free, and the client software is available on the App store for around $2, which is a phenomenal bargain considering what it does.

A while ago I wrote a howto on installing the Windows version of the Airvideo server on Ubuntu using the Wine environment, because the Linux version of the Airvideo server was a little… well, confusing.

Since then, I was contacted by RubioJr (Gracias, Rubio!), who has put together a PPA (a list of packages) to allow Ubuntu and Debian users to enjoy a super simple installation method of Airvideo, without the need to install Wine. Continue reading

This is why it’s worth learning about advertising

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A lot of people are asking what Apple’s target market is, and how they’re going to sell this iPad. These people are all stupid. Apple has told us exactly how they’re going to sell it.

From Apple.com:

Our most advanced technology in a magical and revolutionary device at an unbelievable price.

Bam! That’s their selling point! Somebody gets paid lots of money to write that sentence, and they earn it all, because that sentence will sell several billion of these things.

Geeks are getting pissed off because this isn’t a real computer/doesn’t run OS X/doesn’t have XYZ/is a glorified iPod touch. This is because geeks know nothing about advertising, which is another way of saying they don’t know how people work. Admen get paid to understand the entire planet and to synthesize it all into a sentence. So when you look at Apple’s advertising, you know that this isn’t just empty speech. Apple has figured out what the entire world wants and it is magic and revolution. That’s how they’re selling it. They figure the only people who won’t want an iPad are people who don’t like magic.

Continue reading